Saturday, August 16, 2008

From Russia With Love... A New Enemy For US Movies

Nothing fascinated me more growing up than the possibility of defending my country from Russian invaders. My family knew that all they had to do was turn to me for protection. Clearly, my credentials were up to par: copious analysis of Red Dawn, two pellet guns and more camo than Catholic school khakis (priorities first). The threat was real then, which made me all the more sensitive to other movies that portrayed the Russian threat as eminent and very real. I'm talking about Hunt for Red October, Rocky IV, Top Gun and of course, Red Dawn. Lately, our movie enemies have been unorganized terrorists with British accents. Or some third world enemy that only has small chance in hell of impacting a small section of the US. But, with the recent news, Russia is back!

Will Russia's re-emerging "take over the world and regain our dominance" thinking bring our favorite enemy back to the silver screen? God, I hope so. Terrorists are so, well, lame. In real life they can't do much to impact us. We can recover, but a super red race bent on domination - that's good stuff.

Naturally, I'm kidding. I really don't want to see the media turn Russia into enemy #1 again. To me, the world is more complicated and bigger than that. However, I'm sensing a shift to Cold War thinking. When I hear John McCain react so violently to Russia's maneuvering, I'm concerned. Listen McCain, Russia is not our enemy. Sure, they have their issues and could use more grace when involved in the world stage, but we can't go off every time they do something stupid - because that's what Russia does. Furthermore, when you look at the circumstances this is more of a Georgian problem. Again, the Georgian/Ossetian conflict happened only because Georgia invaded what they consider theirs. Yes, Russia overreacted, but in the end it will be negotiations and TALKING TO OUR ENEMIES that solves problems.

There is proof of this. According to a new book by J. Peter Scoblic title
"U.S. Versus Them" How a Half-Century of Conservatism Has Undermined America's Security, the only method capable of reducing fissile material (a case study) is by dialog, not damning and threats of total destruction. The NPR report on Scoblic's book is fascinating, try listening to it here... Here are few quick quotes from the book:
In foreign policy, "conservative" describes a distinct attitude in which the world is conceived in terms of "us versus them" or "good versus evil," with the United States assuming the role of a righteous protagonist facing a monolithic enemy.

Instead, international security required reaching some sort of modus vivendi with the enemy so that the world did not suddenly end in nuclear holocaust. Conservatives were not only ill suited to this task; they rejected its very premise.

The Cold War ended peacefully not because Ronald Reagan "won" it, but because Reagan, having taken the superpowers to the brink of nuclear war in his first term, stepped back in his second and reopened arms control negotiations, cooperating with a Soviet leader who, fortunately, had decided the USSR needed fundamental reform.

For better or worse, American security has only become more dependent on cooperation since the September 11 attacks. Although today a global thermonuclear war is unlikely, staying the threat of nuclear terrorism will require an intense degree of international coordination and, yes, negotiation with the evil empires of the post–Cold War world—states like Iran and North Korea. We simply cannot adequately protect ourselves by ourselves.

The Bush administration has rejected this conclusion precisely because it is conservative. Its insistence on seeing the world in Manichaean terms has led it, like its Cold War forebears, to refuse coexistence with evil regimes, to emphasize military solutions to problems, to shun diplomacy as "appeasement," to scorn international institutions as unwelcome checks on American power, and even to view truth as relative.

Wednesday, August 13, 2008

ALL WHO READ THIS BLOG: Who Will Raise Your Taxes???

Having listened to several podcasts and through the insight gleaned from numerous articles, I'm convinced: McCain will raise my taxes and will raise the national debt!!! I'm also convinced that Obama's program is about more spending, which means government will have to raise the money from somewhere. In any case, I took a good look at some sources that you might find useful to dig into and FIND OUT THE TRUTH!



Sources:

NPR: Analysis by Obama advisor
NPR: Analysis by former comptroller
YELP: Incredible breakdown of the actual costs per tax bracket - see below, too

Over $2.9M: - $269,364 (McCain) +$701,885 (Obama)
$603K and up: -$45,361(McCain) +$115,974 (Obama)
$227K-$603K: -$7,871 (McCain) +$12 (Obama)
$161K-$227K: -$4,380 (McCain) -$2,789 (Obama)
$112K-$161K: -$2,614 (McCain) -$2,204 (Obama)
$66K-$112K: -$1,009 (McCain) -$1,290 (Obama)
$38K-$66K: -$319 (McCain) -$1,042 (Obama)
$19K-$38K: -$113 (McCain) -$892 (Obama)
Under $19K: -$19 (McCain) -$567 (Obama)

FactCheck.org: Analysis on claim by McCain that Obama will raise taxes on $32,000 earners

If you're making less than $112,000 then get ready to get taxed, but only slightly higher under McCain. That's the reality folks. Recently, I found this incredible website which gets into the the "truth of the matter". Take all the recent comments by McCain and Obama and you get an easy to see rating system. Whether the statement is true or not, this site gives you the facts. And one fact to be mindful of, at least for me: McCain will make me pay more in taxes. Even though that may be true now, I'm one of those Americans that will dig deep to find out the truth!

Wednesday, August 06, 2008

Oh, These Are Some Of My Favorite Quotes...

Since I started using my iGoogle homepage, I've enjoyed the little "daily quote" application. Everyday, I'm presented with a cool, quirky or fun quote from all kinds of people. For example, the quote application kicked out this quote from film genius and all around amazing person Jessica Alba:

Go Google! But what about all the other quotes out there? Well, I decided to add to this blog some of my recent favorites...

On Business:
And while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department.
Andrew Carnegie

Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.
Dale Carnegie

The superior man understands what is right; the inferior man understands what will sell.
Confucius
On Love:
Love takes up where knowledge leaves off.
Saint Thomas Aquinas

Gravitation is not responsible for people falling in love.
Albert Einstein

All mankind love a lover.
Ralph Waldo Emerson
On Politics:
Democracy is when the indigent, and not the men of property, are the rulers.
Aristotle

An election is coming. Universal peace is declared and the foxes have a sincere interest in prolonging the lives of the poultry.
T. S. Eliot

Radical changes in world politics leave America with a heightened responsibility to be, for the world, an example of a genuinely free, democratic, just and humane society.
Pope John Paul II

Friday, August 01, 2008

Connecting Social Networks And Driving Marketing

It won't be the first time that I've asked a company to experiment with an idea... That's at least the thought that's running through my head as I venture into a new relationship with an awesome consulting company called Extanz. Their goal: expand our social networking presence.

Lately, I've been reading a lot about marketing using social networks. Needless to say, it is the newest and most powerful venue. SEO/SEM are dead. According to a Harvard Business Review podcast, Google changed its algorithm over 365 times last year. That means, SEO/SEM people are stuck try to figure out Google's math. Likely, that kind of marketer has limited resources and is not as capable as Google's team. Thus, social networks are the way to make drive hits. But what does it take?

I'm a prolific blogger. I write for a few companies and enjoy it. To me, content is king! No matter what kind of Social Networking program you're launching, content matters. And not just any content. The important things to focus on are the important things. Your writing should be targeted and specific. Why? Because your audience is more targeted. What do I mean by this? Well, simply put, because you're producing content in specific social networks, you'll want to act specifically. In other words, don't write about silly things in LinkedIn. Do that in Facebook. Make sense?

I'm looking forward to what Extanz will do for the social network marketing...

Sunday, July 27, 2008

What Will Happen To the Liberal Bloggers If Obama Wins?

The liberal blogosphere has exploded! The average everyday liberal almost feels a duty to blog about politics, but will they have something to say if a democratic congress and administration is part of our daily life?

Look on the DailyKos blog and you'll get a bigger picture of what I'm talking about. Daily dairies, the dKospedia an open-source collection of ideas to build a political encyclopedia. Lots of great content, right? So will they have more to say if the administration is on "their side"?

I listened to an NPR weekend addition broadcast. The resounding feeling is, yes; these bloggers will have plenty to say. Mostly, because the dialogue is there. But will the stories be as good?


No matter what, there's always Al Gore
Be sure to click on the picture to go to Current.com's Gore/Pelosi blogger speech video

Thursday, July 24, 2008

Salesforce.com Lowers Carbon Footprint, And Donates $10,000

Now, this is the type of thing companies should do more often: combining ecological matters with support for kids. After months of riding their bikes to work as part of an employee-led initiative to help reduce their carbon footprint, salesforce.com employees raised $10,000 and chose Trips for Kids (TFK) as their charity of choice.

Salesforce.com, one of the Bay Area's leading high-tech firms specializing in Software-as-a-Service, found a way to benefit youth, boost employee fitness and make an environmental impact. Forty employees worldwide participated in the community initiative. Utilizing salesforce.com technology to log the miles employees rode, the Salesforce.com Foundation contributed one dollar for each mile. Salesforce.com has been a long-time supporter of Trips for Kids.

Syndicom, the company I work for also participated in this type of things, except no donations for now. The company joined several other Durango-based companies in a commuter challenge. That is, for one day all the company employees (even those out in the boondocks) rode their bikes to work. We tied for 1st place (as did nine other companies). You can see our trophy here: http://syndicom.com/blog/syndicom-team-wins-commuter-challenge/.

Wednesday, July 23, 2008

Designing The Emotional Talk

Before you read this... Stop! Listen. What do you hear? All kinds of things, right? Stop again. Listen. Now what do you hear? More things, I bet. It takes being still for us to "hear" it all. Studies show that one must look directly at someone speaking to truly understand what they are saying; to truly hear them. Furthermore, ever watch people when they are listening to talk radio? Play close attention. Most likely, they are still. Now why is it that we don't encourage this stillness in our daily lives. If it takes being still, quiet and at peace for us to "get it" then why aren't we? And what impact does this have on our business mates and politicians? Furthermore, what can we do to create an emotional response so that people actually listen to us?

You'll want to avoid this...

It takes a designers mind to help one through this. The other day, I was presented a power point. The presentation was to be presented to business leaders. Now, imagine all the power points you've sat through for business leaders? Which ones do you remember most? Most likely, you don't remember them at all. Why is that? I'm sure the person giving the speech was an expert in the topic. Most likely you were interested too. My guess is the presentation was full of images of text instead of images of images. After reading Brain Rules, I' learned one key things - IMAGES MATTER! It isn't just that they remember the image, it is that they respond to it emotionally. The blog PresentationZen does an incredible job at highlighting this reality. The author, Garr Reynolds, explains that stories and, most importantly, pictures matter.

Now, how do we design the emotional talk? After researching this topic and blogging about it frequently, I've come up with a check list that might help. Obama, please pay attention this time...

1. Think of your audience. Stop, think again. Breathe

2. Draw out your slides - be creative; sweat a little

3. Remove the template in power point. The screen should be blank (yes, I think it is ok to use power point)

4. Try to complete one draft in one sitting

5. Go back and remove half of the text

6. Add pictures

7. Remove another half of the text

8. Add one picture that makes a point (try using Visio, SnagIt, Paint or another simple drawing tool. Remember it doesn't have to be Picasso here. Simple images work best)

9. Practice in front of someone who has no idea what you're talking about - are they paying attention? Can they repeat what you said? If you have copy and no pictures, they won't be able to. Test it out if you don't believe me.

10. Go for it!

Your goal is to earn this...
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